I recently did a comparison of the Yahoo! Publisher Network (YPN) and Chitika eMiniMalls, as I did once before with the Yahoo! Publisher Network and Google AdSense. As some of you may know Chitika has been getting a lot of hype lately, but I honestly don’t think it’s warranted. Those bloggers that so aggressively promote it are hoping that their readers click their referral link and sign up for the program, which gives them 10% of whatever you earn through Chitika (same will happen if you click the link I provided above – that is of course if I’m still a member of the program when you do). [...]

After reading many articles that suggest that the Yahoo! Publisher Network (YPN) has a lower Click-through Rate (CTR) than Google AdSense I decided to take it upon myself to test this out on one of my entertainment sites geared towards mature teens. My experience with these two ad publishers did not follow this trend that suggests AdSense has a higher CTR. [...]