Google AdSense versus Yahoo! Publisher Network

After reading many articles that suggest that the Yahoo! Publisher Network (YPN) has a lower Click-through Rate (CTR) than Google AdSense I decided to take it upon myself to test this out on one of my entertainment sites geared towards mature teens. My experience with these two ad publishers did not follow this trend that suggests AdSense has a higher CTR. [...]

Microsoft adCenter and Windows Live versus Google and Firefox?

Windows Live

Some of you may have noticed Microsoft’s new adCenter as well as the Windows Live search engine.  Are these really a competition for Google? 

Well, this will be my own opinion on the matter, all statistics aside.  I have told Microsoft on countless occasions by means of their AdCenter Feedback and Windows Live Feedback forms that they will never even start to pose a threat to Google if they continue to disregard web standards and other obvious compatibility and usability concerns. [...]